
If website is there, its proper advertisement and publicity on search engine matters and for such popularity purpose two techniques are used. The first is SEO (Search Engine Optimization) and the other is PPC - Pay Per Click.
SEO targets the popularity of website of concerned company on search engines and PPC targets on advertising the company’s services, name or products everywhere. As name spells PPC totally works on money basis. It requires money to throw out but yes, after throwing money on it, proper advertisement is possible which ultimately invites more clients, customers and money. In Pay Per Click every word matters as that indulges spending of money so it’s better to advertise in proper way using less words which describes...